THIE ULTIMATE NAUGHTY LIST
Sent as nFusion's agency holiday card, the Ultimate Naughty List allowed anyone to anonymously post (read: purge) his or her "naughtiest" moments of the year. Users viewed, ranked and shared posts, and then voted on how the entire physical list was to be destroyed on Jan. 1, 2010. The site recieved hundreds of naughty participants and was featured on industry blogs such as Agency Spy.
The highest ranked posts rose to the top of the page for all to see.
A pay-per-click ad would have targeted the guilty -- this didn't run but I like it.
Per voter decree, the nFusion team blew the list to pieces with shotguns and posted a video of the event. Watch the execution:
The e-mail we sent inviting people to post their bits to the site:
